Attendance and engagement are magic words to event planners. Your ability to attract attendees and generate engagement can make or break an event. Here are a few ways to make sure your next event is as full as it is fascinating.

Come out and see some of the strongest athletes in the world! IRONMAN Wisconsin attracts thousands of fans, volunteers, and athletes to Madison every year. The event is known for the extraordinary crowds and scenic course route, making it one of the best IRONMAN events in the world.

Every year since 1983, the Taste of Madison takes place in Capitol Square in the heart of downtown Madison. On Labor Day weekend, over 250,000 people descend on the Capitol to enjoy food, drink, live music, entertainment, and fun for all ages. Best of all, the entire two-day event is free!