The myth, the legend, the Halloween fun. Freakfest is widely known as the Midwest’s largest annual Halloween Party and music festival. This year, festival-goers can enjoy over 15 local, regional, and national acts on three stages for over six hours of live music.

Come out and see some of the strongest athletes in the world! IRONMAN Wisconsin attracts thousands of fans, volunteers, and athletes to Madison every year. The event is known for the extraordinary crowds and scenic course route, making it one of the best IRONMAN events in the world.

Every year since 1983, the Taste of Madison takes place in Capitol Square in the heart of downtown Madison. On Labor Day weekend, over 250,000 people descend on the Capitol to enjoy food, drink, live music, entertainment, and fun for all ages. Best of all, the entire two-day event is free!